Last week I took a voyage across the Atlantic on a (insert shameless Delta plug here) flight to the United Kingdom for the SiriusDecisions Summit UK. As many of my peers and followers know, I’m a huge fan of SiriusDecisions for many reasons, so my excitement has been difficult to contain, but I’ll do my best. SiriusDecisions is the golden standard for marketing best practices, tested...
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Last week I want to Cleveland with my awesome Demand Gen Manager, Ashley, to attend Content Marketing World for the first time! This year’s theme, Content Strikes Back, paid homage to Star Wars. Being a Michigan native and attending the University of Michigan, I wasn’t thrilled to be headed to the Buckeye state and I was definitely skeptical that Cleveland was the ‘content marketing capital...
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Another successful #FlipMyFunnel is officially in the books for me and my Social123 team. We headed up to Boston last week to meet the Bostonian marketers interested in flipping their funnels. At Social123, we do a darn good job at filling funnels so it makes a lot of sense for us to hang around the #ABM crowd. We are in the Terminus #ABM cloud after all....
Read More#ABM is still on the upswing and still on everyone’s minds, but most of the talk is all about how to implement #ABM and how to get company buy in, etc. I sometimes hear people talk about how to identify their named accounts, or how many they should be targeting, but no one is talking about how to actually reach those folks. I run an #ABM...
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As we all come back from the long weekend celebrating the 4th of July, I wanted to take the time to look back at all of my favorite social posts for past holidays. As a Social Media Manager, I always get excited posting during the holidays because it lets me utilize my creative side to come up with a cute graphic to go along with...
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Hello blog-o-sphere. I am Amy Sharma the Executive Director of R&D here at Social123. I’ve been asked to write a blog about “what is DaaS?” The funny thing is that right now DaaS is evolving from a buzz word into a thing. Thus, there is no real standard definition of DaaS. Here is my interpretation of things. I realize I am so influential, that this...
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Take me back to Seattle please! Last week, myself and my head of alliances headed up and over to Seattle, Washington, for Heinz Marketing’s Full Funnel event. Everyone loves having a full funnel right? But in order to best manage your funnel, you have to give love and attention to all of the stages within it. Most marketers tend to focus on the top of...
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This blog post is a bonus in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space. These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse company! Enjoy! Liz...
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This past Tuesday was the #FlipMyFunnel Roadshow in Austin, TX. Emily and I had a wonderful time chatting with fellow marketers in the festival-esque setting at the JW Marriott. There were food trucks and picnic tables and twinkle lights and each sponsoring company had a lounge area. It was a very laid back vibe, but of course that's what you get when your event slogan...
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This blog post is a bonus in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space. These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse company! Enjoy! Perhaps...
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This blog post is the last of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space. These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse...
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SiriusDecisions Summit was last week and our team road-tripped to Nashville for the event! While we were there, we 1) hosted a Taste of Nashville party with Oracle, TechnologyAdvice, Vidyard, 6Sense, and Integrate and 2) hosted a case study on intelligent audience growth with Colin Day from FIS Global! Check out some highlights below:...
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