2016 is just around the corner and, as a marketer, it's important to lay out different strategies that will optimize engagement in the coming year. Personalization is becoming a huge priority and trend and I can’t help but agree… to an extent. Personalization is important in order to engage your audience, however, you have to make sure that the data you’re using to create “customized experiences”...
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Permission-Based Selling to 'Martechers' in 2015 Selling to marketers in the 21st century isn’t easy. I know that because I’m a marketer and let’s face it, we are busy people, we’re hard to reach, and we don’t traditionally like to be sold to…although we do love to buy things, which is an excellent caveat. I recently signed a pretty sizeable contract for a marketing software and...
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What stands between your business goals and the people you need to reach in order to grow? Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their database. How confident are YOU in the health and quality of the data in your database? Do you need to consider data cleaning? Think about...
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One of the challenges facing modern B2B marketers is how to be CASL compliant while generating equal or better marketing results. Only 8 months after the CASL fine was implemented, the first violator of the legislation was issued a $1.1 Million fine, while a second violator was fine $48,000 just a month later. It may be time to brush up on your CASL knowledge. CASL (Canadian...
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Data Driven Marketing: Once considered a mysterious black art to those who weren’t in the trade, marketing is now a quantifiable, data-based function vital to the company pipeline. Marketers are able to collect more data on how they are performing and who they are interacting with than ever before. Why is data driven marketing important? If marketers have access to up to date and enriched contact records,...
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There are a lot of blogs about marketing out there, and many of them are full of relevant information for the modern marketer. Blogs serve as a platform to introduce engaging content to you followers , educate potential customers, bring in new leads, and be a voice to the industry. But there aren't enough hours in the day (only 24, last time we checked) to read all...
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Last week, Social123 made the journey to Nashville, TN to sponsor and attend the 2015 SiriusDecisions Summit. We heard so many great sessions, learned a LOT and even spent some time listening to Earvin ‘Magic’ Johnson talk about understanding your buyers and your market as well as how to be a passionate leader that makes the people around you better. With everything we learned we...
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I’m a life-long baseball fan, and a life-long fan of the Atlanta Braves from way back when I was a boy growing up in Winter Park, Florida. I grew up when the Braves were the closest thing a young baseball fan in central Florida could root for. I’ve also had a career long association with B2B enterprise sales and how it relates to B2B marketing. Baseball...
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It's all marketers are talking about, it consumes us, and it makes us think in a totally new way. Gone are the days where a company has control over its customers. Today, it’s the customer’s way or the highway. If marketers and sales reps don’t put the customer and the customers’ needs first, not only with the prospect go to your competitor, they also have...
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If you're involved in B2B Marketing you've heard it before: B2B contacts in your CRM go bad at a rate of between 24-36% per year due to job changes, role changes, and other reasons. And the problem has only gotten worse in recent years. In addition, if you're involved in B2B inside sales management you've heard your crack sales teams tell you that a third of the contacts they...
Read MoreThere are two buzz terms that are crucially important in modern marketing, especially in the last 10 years with the advancements in technology that allow for meticulous tracking and increased accountability – the terms are Lead Generation and Demand Generation. I’m sure you all agree that these two terms are probably used at least a handful of times each day in your office. But is...
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As Valentine’s Day approaches, you are probably experiencing some warm, fuzzy feelings. Well, get ready for some more because it’s about time we squashed the ever-present rift between marketing and sales and replace it with a little lovin’. How? Lead generation. As a marketer, I try to think about what it is I can do to please my sales team; they do close the deals...
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