Auld Lang Syne is a popular song to ring in the New Year– a song about remembering those that were once important to us. Perhaps the most recognized lyric is “Should old acquaintance be forgot, and never brought to mind?” For marketers, we experience this every day, not just on Dec 31st. The multitude of time, energy and effort that we spend cultivating the perfect audience...
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Clean data has been overlooked for years, but in this digital marketing era clean data (updated and enriched b2b contact records) is the most powerful tool a marketer can have. Here are 5 reasons to be thankful for clean data. My messaging matters! There are few feelings worse than working really hard on something and having it all go to waste. Marketers and content creators put a LOT...
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As a young marketer, I used to dream of a day that I could craft compelling messaging & eye catching content and have it truly reach my target audience. You might be thinking, “Well, gosh, that’s no dream at all, that’s reality.” My response to that is 3-fold: First, how well do you really know your target audience? Second, when you send campaigns out to...
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If you are easily spooked by ghosts and goblins, then your contact data quality could be a much more frightening reality. From a marketer’s perspective, a company’s contact data is perhaps one of the most important tools in a marketing strategy. Marketers spend literally millions of dollars each year on their marketing plans: overhead is a given, then there’s advertising dollars, web design, graphic design...
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Synthio has compiled a set of statistics based on case studies we have conducted over the last year…and they are VERY interesting! Here are the top 10 B2B email marketing stats (in no particular order): 1. 97% of email recipients do not click on links provided in an email. This B2B email marketing stat really starts with the fact that about 50% of companies have accept-all servers,...
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It seems like no matter what organization you work for, no matter the industry, no matter the location or size- there’s always some sort of rift between sales and marketing. Sales is out there on the front lines cold calling and interacting on a daily basis with the end-users. And Marketing is the content creator that pushes the product and value propositions into the market...
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What is engaging content? It's content that provides value to the lives of your potential clients, clients and community members. It doesn’t need to be 1,000 words long (unless the value of the content calls for it); it just needs to be beneficial to the reader. A lot of so called “marketing gurus” talk about relevancy, making the mistake of confusing it with engagement –...
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Social123 has compiled a unique data set of 300 million professionals with 30 fields of data refreshed every 30 days – all from publicly available social profiles. We provide corporate information like phone number, location and email address to deliver the largest, most accurate and detailed global database available. We help our customers create net new lists or append existing databases. These are the top 10 social data fields that will create...
Read MoreData, Data everywhere but… woah, be careful which drop you drink! With thousands of companies in the market that sell data, it is becoming very evident that not only is it IMPERATIVE to have big data interwoven into your marketing efforts, but its also crucial that the data you end up securing is the RIGHT data. With the massive influx of data-buyers to our market, each...
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Online retailers (B2C businesses) have been putting remarketing campaigns and strategies into action for years. On the flip side, most B2B companies haven’t completely adopted remarketing yet and if they do, many manage unproductive remarketing campaigns. Unfortunately, by not taking advantage of remarketing for lead generation, they are letting prospective clients slip through their fingers. The goal of this article is to provide a few...
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If you take a hard selling approach instead of social selling, you’ll enjoy the benefits of social media marketing for B2B. Engaging on social media is a fine balance and the focus of your social selling strategy shouldn’t just be on selling but providing value. If you come on too strong with a sales pitch and a hard sell, they’ll go running; if you don’t...
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While Instagram, a visual medium, is seen as a B2C (business to customer) friendly social media platform, it is also an overlooked tool for B2B brand management. Sure, leveraging a social site that focuses on visuals can be challenging when it comes to offering services but plenty of B2B organizations today are successfully using Instagram for user engagement and brand management. While it might not...
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