The Synthio Blog

This blog post is the fourth of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse...

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Digital Summit Atlanta has come and gone and what a whirlwind the past 2 days have been! From keynotes featuring Al Madrigal, Gary Vaynerchuk, David Shing, and Ann Handley, to small sessions about all types of digital tips and trends, the two days were definitely full of learning. Among the small sessions, our very own Director of Enterprise Accounts, Joe Mckenna, spoke on the second day...

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This blog post is the third of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse...

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Marketo Marketing Nation Summit 2016 was a blast! We brought 10 members of our team to the event and sponsored a pretty epic party.  Were you at Summit or Summer Anthem? Let us know if you stopped by to say hello :) In the meantime, check out some pictures from our stay in Las Vegas! ...

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This blog post is the second of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what goes on behind the scenes of our powerhouse...

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This blog post is the first of five in a series about what goes on in the various departments at Social123. Our company is made up of innovators and leaders that all come together to create and promote an industry-leading product in the contact data space.  These blogs are meant to give you an inside look of what goes on behind the scenes of our...

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[fusion_text]Many people think that the marketing department has it all together, and to be fair, we do tend to be the glue that holds the company together (not to toot our own horns or anything), but we are entitled to have our “uh-oh” moments.  After all, nobody is perfect! However, as mentioned in the previous blog post (“I Am Woman, Watch Me Lead: Takeaways from the...

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Last week, myself and 14 other female marketing leaders across the globe met in NYC for Direct Marketing News’ 3rd annual Marketing Hall of Femme conference. It was an extraordinary honor to be among such influential women who come from such a wide variety of backgrounds. The common denominator among us? We are the senior-most leaders in marketing at our organizations… and we are women....

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I wanna s-s-s-search for software on your domain And I wanna know that these were cross referenced with a job board or career page Then I wanna ah ah see how that software complements me ‘Cause I gotta kno kno kno know wha what's your technology? (Sung to What’s Your Fantasy? By Ludacris) Please excuse my poor rapping skills.  But all joking aside, having intel on what types of technologies...

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We are only three months into 2016 and we've already been to six conferences!  We've hit Scottsdale, San Francisco, and Las Vegas, not to mention our hometown of Atlanta! Where have we been? Well let me tell you: B2B Content 2 Conversion #FlipMyFunnel Rainmaker 2016 Technology Association of Georgia's Technology Summit/Top 40 MarTech Adobe Marketing Summit And it doesn’t stop there - we are literally traveling the...

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“Oh, the good ole’ days”, as so many say… but were they really ‘good’ or do we, as a society, just use that phrase to reference a time in the past when things were simply done differently? When I look back on some of my early marketing memories, it’s a little bit of both – thankful that that era is over now, but also bitter,...

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Myself and three of my (awesome) Social123 colleagues recently made our way to Scottsdale, AZ, for Demand Gen Report’s B2B Content 2 Conversion Event aka #C2C16.  Aside from some welcomed sunshine and relaxation time, we all came back with some pretty great takeaways when it comes to B2B marketing. Here were a few that stood out. New Rule: B2B Does NOT Mean “Be Too Boring” This comes...

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