The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

If you take a hard selling approach instead of social selling, you’ll enjoy the benefits of social media marketing for B2B. Engaging on social media is a fine balance and the focus of your social selling strategy shouldn’t just be on selling but providing value. If you come on too strong with a sales pitch and a hard sell, they’ll go running; if you don’t...

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  While Instagram, a visual medium, is seen as a B2C (business to customer) friendly social media platform, it is also an overlooked tool for B2B brand management. Sure, leveraging a social site that focuses on visuals can be challenging when it comes to offering services but plenty of B2B organizations today are successfully using Instagram for user engagement and brand management. While it might not...

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  So we’ve talked about best practices for content marketers, but we haven’t really touched on just HOW to generate good content creation. If you want to produce great content, it's time to leave ordinary behind and start creating unique and meaningful content that demands attention – especially in a competitive, crowded environment. Content creation falls second only to the contacts you are targeting. Content creation that...

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