The Synthio Blog

We’ve all heard about Software as a Service, or SaaS for short, but this blog is to discuss the new kid on the block – Data as a Service (DaaS).  Before we get into the nitty gritty of DaaS, we should probably go back to the beginning and briefly explain the “as a Service” family. It all begins with cloud computing.  Cloud computing is a kind...

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2016 is finally here and everyone has probably made personal resolutions for themselves, myself included. However, as marketing trends continue to change, we should all think about making some marketing resolutions, as well! Here are a few #MarketingResolutions to get you started on the right foot this year: Clean Data Clean data should be a top priority for 2016 and it’s important to not just think about...

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2016 is just around the corner and, as a marketer, it's important to lay out different strategies that will optimize engagement in the coming year.  Personalization is becoming a huge priority and trend and I can’t help but agree… to an extent. Personalization is important in order to engage your audience, however, you have to make sure that the data you’re using to create “customized experiences”...

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Picture this: you’re walking to your car after a late night at the office on All Hallow’s Eve; its dark, damp, maybe even a little foggy. You aren’t into this this whole Halloween business because you’re a marketer and you get it, it’s just a ploy for the retail industry to make an insane amount of money. But you’re there, walking to your car, thinking...

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The Social123 team made its way to Boston, MA last week for the @MarketingProfs B2B Marketing Forum, otherwise known as #MPB2B, and came home with a wealth of knowledge and a bag full of marketing magic tricks…and of course, some amazing swag. The theme around the event was “Make Marketing Magic” and the irony behind it was that the ‘magic’ recipe for B2B marketing success, is...

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  Permission-Based Selling to 'Martechers' in 2015 Selling to marketers in the 21st century isn’t easy. I know that because I’m a marketer and let’s face it, we are busy people, we’re hard to reach, and we don’t traditionally like to be sold to…although we do love to buy things, which is an excellent caveat. I recently signed a pretty sizeable contract for a marketing software and...

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Ever heard of Account Based Marketing, or ABM? I hope so. Its all the rave as of late, in fact I just attended a conference dedicated to the idea and principles of account based marketing; it was called #FlipMyFunnel, organized by Terminus, an automated B2B advertising tool for marketers. The whole premise is to turn your funnel upside down and start the buyers journey with...

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5 Best Practices for Data Cleaning - Synthio Data Health Analysis for your data cleansing

What stands between your business goals and the people you need to reach in order to grow? Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their database. How confident are YOU in the health and quality of the data in your database? Do you need to consider data cleaning?   Think about...

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One of the challenges facing modern B2B marketers is how to be CASL compliant while generating equal or better marketing results. Only 8 months after the CASL fine was implemented, the first violator of the legislation was issued a $1.1 Million fine, while a second violator was fine $48,000 just a month later. It may be time to brush up on your CASL knowledge.   CASL (Canadian...

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Data Driven Marketing: Once considered a mysterious black art to those who weren’t in the trade, marketing is now a quantifiable, data-based function vital to the company pipeline. Marketers are able to collect more data on how they are performing and who they are interacting with than ever before. If marketers have access to up to date and enriched contact records, contact data can drive marketing decisions,...

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