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sales and marketing alignment

Revenue-Generating Goals for Sales and Marketing Alignment — Webinar

It goes without saying that sales and marketing are like two sides of the same coin. Ideally, marketing and sales co-exist in harmony, each benefitting the other in a symbiotic relationship that, together, equips the company to flourish.


The benefits of aligning your sales and marketing teams are readily apparent.


According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth.


As we well know, though, an idea that sounds great in theory isn’t always easily put into practice. It is all too easy for sales and marketing to drift off on their own trajectories, forgetting that they have the same overarching goals in mind.


Earlier this year, Synthio held a webinar with Heinz Marketing that focused on how to align your sales and marketing teams by focusing on shared, revenue-generating goals. Featuring Jamie Walker (Demand Gen Manager, Synthio) and Matt Heinz (President, Heinz Marketing), the webinar “Using Revenue-Generating Goals to Align Marketing & Sales” took a deep dive into what must take place to get sales and marketing on the same page.


Getting your sales and marketing teams in sync should be a top priority. Once sales and marketing achieve a harmonious balance, it’s much easier to generate and manage leads, shorten the sales cycle, and increase revenue.


sales and marketing alignment

An example of a harmonious workflow for sales and marketing campaign alignment


From how to set shared, revenue-generating goals for sales and marketing, how to get leadership on board for sales and marketing alignment, helpful tools, and how to track your shared metrics, “Using Revenue-Generating Goals to Align Marketing & Sales” contains everything you need to know to get your sales and marketing teams on the same page.


Watch the webinar on demand now and take a big step towards sales and marketing harmony.


Sales and Marketing Alignment


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