Today, we’re going to talk about ABM and sales/marketing alignment. You probably just barely suppressed an eye roll at that sentence, and that’s understandable. There’s a plethora of material out there on both subjects, and for good reason: both are essential to being competitive in the B2B space in this day and age. These topics keep being revisited because they continue to be a pain point...
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You can say a lot of things about the General Data Protection Regulation (GDPR), but one thing you definitely can't say about it is that it's simple. The GDPR is a tangled web of complex regulations that threatens to envelop businesses that fail to prepare to meet its demands. Preparing for the GDPR is neither easy nor straightforward; it's no wonder that, as of May...
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Synthio teamed up with Triblio, an account-based marketing software company, to explore how top B2B marketers are implementing ABM strategies. Read on to find out a few key tips and tricks to deploying a successful ABM strategy from guest blogger Phoebe Tran. No matter where you go, it seems that everyone is talking about account based marketing. TOPO research found that 82% of organizations running an...
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In the B2B space, the buzz surrounding account based marketing shows no sign of slowing down anytime soon. It seems like it’s all ABM, all the time these days, and there’s a reason for that. ABM yields higher conversion rates and better opportunities to cross-sell/upsell, as well as helps nurture the bond between sales and marketing. However, as the saying goes, everything in moderation, and ABM...
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They say a craftsman is only as good as his tools, and when it comes to sales and marketing alignment, the old adage stands. All of your planning and strategizing to get sales and marketing on the same page will be for naught if you don’t have the proper solutions (and processes) in place to support your alignment efforts. According to a Corporate Executive Board survey,...
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It goes without saying that sales and marketing are like two sides of the same coin. Ideally, marketing and sales co-exist in harmony, each benefitting the other in a symbiotic relationship that, together, equips the company to flourish. The benefits of aligning your sales and marketing teams are readily apparent. According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue...
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The evolution of technology has, with it, spawned an evolution of process. How we work—and the tools we use to get work done—change at a breakneck pace, forcing us to be adaptable for the sake of efficiency and progress. Particularly in the B2B world, there seems to be a never-ending influx of new technology begging to be used to help you work smarter. And while...
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What stands between your business goals and the people you need to reach in order to grow? Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. Yet, an astonishing 94% of B2B companies suspect inaccuracy in their database. How confident are YOU in the health and quality of the data in your database? Do you need to consider data cleaning? Think about...
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