The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

contact data quality

I landed in a role that has forced me to think about data. It’s not sexy, but I can’t ignore it. And you shouldn’t be ignoring it either. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every 👏🏽 single 👏🏽day 👏🏽. I’m obsessing over the state of our database, worried about how clean...

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data cleansing faqs

The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What happens during the data cleansing process? During the data cleansing process, we...

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audience-first approach

People aren’t just data. They’re people. They get promoted. They move jobs. Their responsibilities and priorities change. They overcome obstacles and adapt to change.   At the end of the day, they're not just prospects or cells on a spreadsheet. They're living, breathing people, and successful marketing relies on you treating them as such.   As you look back on 2017 and take stock of your year, learning from...

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demand unit waterfall

Since SiriusDecisions unveiled the Demand Unit Waterfall at SiriusDecisions Summit earlier this year, it's been all the rage in the marketing world, and for good reason. The Demand Unit Waterfall empowers B2B marketers to better understand their buyers while defining go-to-market strategies carefully articulated to align to specific personas and buying centers.     And yet, in order to get the most out of the demand unit waterfall, B2B...

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