The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape. The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

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data cleansing vs. data enriching

When it comes to data hygiene, there are a number of “buzzwords” that often get tossed around in the B2B data space that can be a bit ambiguous. Data Cleansing is pretty self-explanatory. But then you throw in Data Appending and Data Enriching and the definitions of (and delineations amongst) these terms start to get significantly murkier. So what's the difference between data cleansing vs....

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