The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

data appending best practices

There’s an old saying that cleanliness is next to godliness. And in few places is that truer than in today’s marketing landscape. The most successful marketers — the ones who best and most frequently engage their target audiences with outstanding content — rely heavily on all kinds of data to determine what information to send, to whom, and when. Of course, their success hinges heavily...

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what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion. We'll cover...

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contact data quality

I landed in a role that has forced me to think about data. It’s not sexy, but I can’t ignore it. And you shouldn’t be ignoring it either. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every 👏🏽 single 👏🏽day 👏🏽. I’m obsessing over the state of our database, worried about how clean...

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marketing automation

Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients. Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way. However, it's...

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database strategies

Here at Synthio, we may sound like a broken record when we talk about the importance of data quality… but luckily for you, it's a broken record that only grows more relevant with time. As we move towards a more people-first approach to marketing that bids adieu to the mass emails of yesteryear in favor of a more nuanced, personalized approach, the hygiene and accuracy of...

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data cleansing checklist

At this point, you don’t need to be told that the GDPR is upon us. You know the GDPR is coming, and you know you need to be preparing as we speak.If you've been slacking off on that preparation, a great place to start is with your database. Cleansing your database is one of the first steps you must take to achieve GDPR compliance. Dirty data...

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data cleansing faqs

The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What happens during the data cleansing process? During the data cleansing process, we...

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Data Cleansing Buyer's Guide

Shopping for a vendor can be an overwhelming process. There are so many options at your disposal and so many angles to consider. You want to do what's right for your company, but it's not always easy to ascertain which vendor is a best fit.   When it comes to choosing a data vendor to handle your data cleansing, this holds true. In a way, it's a...

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engagement economy

Successful B2B marketing in this day and age is firmly grounded in notions of authenticity. It’s about building sincere relationships with your audience and recognizing the variety and nuance amongst your prospects and leads, rather than approaching your target audience with generalizations and a one-size-fits-all approach to capturing their attention.   But how can you possibly engage with your buyer in a meaningful way if you don't...

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