The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

what is email validation

Having a killer email campaign is an integral part of any marketing plan. But even the best campaign strategy in the world doesn’t mean anything if it never reaches your target audience. Research shows that over 20 percent of email addresses entered into online forms contain some kind of error, rendering them useless and automatically slashing your prospect base by a significant portion. We'll cover...

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One of the challenges facing modern B2B marketers is how to be CASL compliant while generating equal or better marketing results. Only 8 months after the CASL fine was implemented, the first violator of the legislation was issued a $1.1 Million fine, while a second violator was fine $48,000 just a month later. It may be time to brush up on your CASL knowledge.   CASL (Canadian...

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