The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

demand gen gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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data cleansing checklist

At this point, you don’t need to be told that the GDPR is upon us. You know the GDPR is coming, and you know you need to be preparing as we speak.If you've been slacking off on that preparation, a great place to start is with your database. Cleansing your database is one of the first steps you must take to achieve GDPR compliance. Dirty data...

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gdpr assessement

You can say a lot of things about the General Data Protection Regulation (GDPR), but one thing you definitely can't say about it is that it's simple. The GDPR is a tangled web of complex regulations that threatens to envelop businesses that fail to prepare to meet its demands. Preparing for the GDPR is neither easy nor straightforward; it's no wonder that, as of May...

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GDPR preparation

There is a flurry of activity surrounding the General Data Protection Regulation (GDPR) as affected companies scramble to prepare for the regulations to be enforced. The GDPR is such a hot-button issue not just because it demands complex, large-scale changes to be made in preparation, but also because the punishments for non-compliance are so severe.   Much of the rhetoric surrounding the GDPR is heavily tinged with...

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