The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

demand gen gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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marketing ops gdpr

Let’s take a trip down memory lane back to grade school to the days of the dreaded group projects.   If you were like me (and if you’re a marketer, you’re probably like me), group projects meant continuous stress and anxiety. First, there was my portion of the assignment, which I would stress about perfecting. But then there was the infinitely more stressful task of worrying about...

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marketing automation

Your Marketing Automation Platform (MAP) is the cornerstone of your MarTech stack, holding within it an immense amount of possibility that enables marketers to take a more efficient, strategic approach to communicating with their prospects and clients. Your marketing automation instance can also be an asset as you prepare for GDPR compliance, enabling smart consent management, opt-in campaigns, and database management in an intuitive, convenient way. However, it's...

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opt-in campaigns

As the GDPR draws closer, more and more affected B2B marketers are scrambling to gather consent from their database to preserve as much of their contact lists as possible while maintaining compliance.   Picture this: it's April 2018, and you're getting a seemingly endless stream of emails requesting you to opt-in to marketing emails, on top of the dozens (if not hundreds) of emails you already get...

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data cleansing checklist

At this point, you don’t need to be told that the GDPR is upon us. You know the GDPR is coming, and you know you need to be preparing as we speak.If you've been slacking off on that preparation, a great place to start is with your database. Cleansing your database is one of the first steps you must take to achieve GDPR compliance. Dirty data...

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gdpr assessement

You can say a lot of things about the General Data Protection Regulation (GDPR), but one thing you definitely can't say about it is that it's simple. The GDPR is a tangled web of complex regulations that threatens to envelop businesses that fail to prepare to meet its demands. Preparing for the GDPR is neither easy nor straightforward; it's no wonder that, as of May...

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GDPR preparation

There is a flurry of activity surrounding the General Data Protection Regulation (GDPR) as affected companies scramble to prepare for the regulations to be enforced. The GDPR is such a hot-button issue not just because it demands complex, large-scale changes to be made in preparation, but also because the punishments for non-compliance are so severe.   Much of the rhetoric surrounding the GDPR is heavily tinged with...

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GDPR

With Q3 in the books and 2018 just on the horizon, the GDPR is an ever-looming presence for companies who are located (or conduct business) in the European Union. The new regulations take effect on May 25th, 2018, so if your organisation has been dragging its feet on preparing for GDPR compliance, there is still time, but you must act now.   They say Rome wasn’t built...

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