The Synthio Blog

Discover the latest trends, tricks, and tips in B2B marketing and customer data management with our blog! Stay ahead of the game with Synthio.

demand unit waterfall

Since SiriusDecisions unveiled the Demand Unit Waterfall at SiriusDecisions Summit earlier this year, it's been all the rage in the marketing world, and for good reason. The Demand Unit Waterfall empowers B2B marketers to better understand their buyers while defining go-to-market strategies carefully articulated to align to specific personas and buying centers.     And yet, in order to get the most out of the demand unit waterfall, B2B...

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sales and marketing alignment

It goes without saying that sales and marketing are like two sides of the same coin. Ideally, marketing and sales co-exist in harmony, each benefitting the other in a symbiotic relationship that, together, equips the company to flourish.   The benefits of aligning your sales and marketing teams are readily apparent.   According to SiriusDecisions, B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue...

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