The Eloqua User’s GDPR Quick Guide: Leveraging Eloqua for GDPR Compliance — Quick Guide
For the organisation pursuing GDPR compliance, there will undoubtedly be obstacles that arise along the way. The General Data Protection Regulation (GDPR) is a comprehensive, complex set of regulations that take a good bit of time to even understand, much less follow through with the steps necessary to achieve compliance in your organisation.
The easiest path to compliance requires marketers to use the tools in their MarTech stack to their fullest potential. In particular, your marketing automation platform (MAP) can be a massive asset to your GDPR preparation strategy. For Eloqua users, you already have access to a host of features in your Eloqua instance that will help you meet the specifications set forth by the GDPR before May.
From data hygiene and management to conducting opt-in campaigns and managing/documenting consent, Eloqua can assist your compliance efforts every step of the way.
Our latest quick guide, The Eloqua User’s GDPR Quick Guide, will give you an idea of how you can leverage your MAP as you navigate down the path towards compliance.**
Download the quick guide below.
**Please note, this material is for informational purposes only, is general in nature, and is not intended to and should not be relied upon or construed as a legal opinion or legal advice regarding any specific issue or factual circumstance.