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B2B Marketers: Your Lead Generation Strategy is Missing Key Influencers

B2B Marketers: Your Lead Generation Strategy is Missing Key Influencers

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably built around MLA and SLA requirements that identify what criteria a prospect must meet in order to be accepted as a workable lead, yes? At least, that’s how we operate over in the NetLine Marketing Department and that’s exactly where marketers are …

Read the source article at Marketers

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