#Buildyourbrand with these #hashtag practices
Do you all remember the #MannequinChallenge that went viral back in 2016 or the #IceBucketChallenge organized by the ALS Association that went viral back in 2014? You know that your brother, mom, and your friends participated and donated to? More than $100M were raised and used for further research about the ALS gene. While your company might not have the scale or the right marketing budget, startups across the world should be taking notes on the power of the #hashtag in making social change.