Careers

Responsibilities Include:

• Providing an exceptional customer experience for a growing portfolio of corporate accounts, providing solutions that ultimately exceed expectations
• Develop and manage client relationships by prioritizing daily requests and action items with internal teams and efficiently communicating updates with clients
• Manage customer expectations, evaluate service levels and product satisfaction and provide feedback to ensure continuous improvement
• Provide resolutions to customer issues and identify and address additional customer requirements
• Learn about your customers’ needs and advise them on how to achieve their goals
• Provide guidance throughout the on-boarding process
• Proactively identify the value delivered to customers, advising them on recommendations, new products, and potential issues
• Work closely with other departments to increase revenue, aid renewals, and troubleshoot issues
• Become a trusted advisor with key stakeholders, understanding the customer’s business strategy and culture
• Drive sales by networking, sourcing, cold calling and converting leads into opportunities
• Schedule and deliver online product demonstrations
• Become an expert in the value, benefits, features, and application of Synthio
• Customer focus: Develop and oversee customer retention campaigns and experience
• Learn and recognize triggers based on customer behavior and engage with customers who request to terminate or downgrade service
• Meet or exceed statedQuota targets
• Develop, maintain and manage to plans to attain Quota targets
• Manage, measure and accurately predict Quota outcomes
• Manage opportunities and transactions to ensure long-term stability and sustainability of book-of-business

Candidates must additionally possess:

• Significant experience within account management or customer success, preferably in a SaaS or related environment
• Expertise in Excel is required.
• Proficient in Salesforce
• Track record of exceeding expectations and targets
• An understanding of SaaS related technology, marketing technology and marketing data a plus
• Service SMB and Enterprise level clients
• Strong technical and organizational skills, and comfort with working towards deadlines
• Strong customer advocacy, a passion for performing this type of role
• Experience in a start-up environment is a plus
• Consultative and proactive mindset
• High energy, driven, strategic, analytical, organized, detail-oriented, and creative
• Exceptional communication, interpersonal, and presentation skills across all levels

Join the Team! Send your resume and cover letter to Careers@Synthio.com.

Summary

The ideal candidate is a creative, critical-thinker with a deep understanding and proven track record in SEO, SEM, website management, marketing technologies, analytics, and multi-channel demand generation campaigns. Past B2B experience is preferred.

We are looking for a full stack digital marketer who can execute a targeted digital and demand generation strategy, ABM, lead generation and be a critical piece of the puzzle as we continue to grow. This role will be key to establishing customer and audience engagement through our website, SEO & paid media integrated campaigns and partnering with our sales team to support key account strategies through account-targeted programs.

As the Digital Marketing Manager, you will be responsible for creating and executing world-class digital programs to scale our marketing reach and drive pipeline and revenue. The successful candidate is a natural self-starter who can connect the right people together at the right time to develop marketing programs that are on-brand, engaging, innovative and drive key performance metrics.

Responsibilities Include:

• Hands-on management of the company’s organic search (SEO) marketing channel including analytics, technical audits, on-page and off-page optimizations. Effectively integrate SEO best practices within the entire content production process across an array of assets.
• Develop strategic online marketing plan and manage implementation efforts
• Lead paid search (SEM) and display advertising marketing channels across Adwords, Bing, Terminus and other pay-per-click (PPC) platforms. Optimize account performance through analytics, testing, and experimentation.
• Build and execute high-impact optimization strategies based on web, search and CRM analytics data.
• Communicate key performance indicators (KPIs) to primary stakeholders. Build and design easy to understand reports that can be shared across the organization. Work closely with cross-functional leaders to identify, source and create awareness-building content, collaborating as needed with PR, product, digital, events, and sales teams
• Drive strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach, drive pipeline for Sales and meet company revenue goals
• Socialize your strategy and execution plans with key stakeholders in the company to ensure buy-in across the organization
• Stay up to date on the latest in Account-Based Marketing and B2B marketing innovation so that you become a go-to expert for Synthio’s digital strategy
• Continue to hone and improve our conversion strategies and execution to drive high quality Leads/MQLs/SQLs
• Support revenue growth to existing customers by developing a proactive action plan for engagement through digital marketing and marketing automation campaigns
• Create landing pages, forms, supports nurture programs and reports in the marketing automation tool (Marketo preferred)
• Advise marketing leadership team on latest web trends, best practices, and standards

Requirements

• 4-6+ years of experience in B2B technology, preferably in SaaS
• Proven track record of building and managing large scale SEO/SEM programs.
• Strong analytical skills with the ability to drive meaningful actions from large data sets across a multitude of data sources.
• Experience working with SEO/SEM tools, website optimization tools, and Google marketing and analytics tools.
• Experience with ABM and knowledge of martech landscape a huge plus
• Ability to operate independently and solve problems quickly
• Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies
• Experience with testing – establishing strategies, plans, and creative which drive increased engagement and conversion
• Excellent collaboration skills and ability to influence and motivate team members that don’t report to you
• Detail oriented with proven ability to drive multiple projects forward cross-functionally