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B2B Marketing

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or...

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Rapid advancements and adoption of technology aside, only one-fifth of B2B marketers find their businesses have adopted digital transformation programs. A recent report in eMarketer suggests that adopting digital transformation programs have been undertaken by only 21% of the marketers according to Technology for Marketing (TFM) and Smart Insights. Read the source article at thedrum.com...

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B2B marketing on social media is all about efficacy. It's not about cluttering your audience’s newsfeeds with things that don't interest them or produce stellar content and have it go by unnoticed. The biggest challenge B2B brands face when marketing on Facebook can also work out to be their biggest strength. Read the source article at B2B Marketing...

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Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious question for any marketer is this: How do I...

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When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company. We realize that prospects can be discouraging in B2B companies looking to expand. Coming from a small economy like Chile, it’s categoric: if you don’t grow you...

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If you offer a product or service that requires a very defined type of buyer, chances are you should be marketing your product or service with just as much focus. High-value accounts that are qualified to purchase your product may deserve more of your undivided attention—perhaps to the point that you individually tailor your tactics to target them. Read the source article at Inbound Marketing Agency...

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In the battle for attention, content marketers are always on the hunt for better strategies. Many brands have decided to imitate newspapers like The New York Times, which produce massive amounts of high-quality content every day. These marketers invest in "brand newsrooms" and fuel their marketing efforts with a steady stream of lightweight, real-time articles. However, the newspaper model is not the only paradigm worth...

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Every business leader worth their salt is aware of marketing automation and the benefits it can bring. The internet is awash with articles urging B2B sellers to automate their emails, ASAP, to streamline the sales process and to engage with prospects on different stages of the buyer journey. Spend enough time on B2B websites and you can almost repeat these mantras verbatim. Read the source article...

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According to Certain’s Event Marketing Benchmark Report, over half of B2B marketers spend 25% or more of their budget on in-person events. Whether a large conference, regional seminar, or intimate dinner, events take a lot of resources from both the marketing and sales teams to pull off. With that much invested, it’s critical that event leads convert to measurable sales pipeline. Read the source article at...

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Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics...

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