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B2B Marketing Buzz

Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below: It is Main Street Marketing’s belief that everyone should do what they do best. If...

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Do you all remember the #MannequinChallenge that went viral back in 2016 or the #IceBucketChallenge organized by the ALS Association that went viral back in 2014? You know that your brother, mom, and your friends participated and donated to? More than $100M were raised and used for further research about the ALS gene. While your company might not have the scale or the right marketing...

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You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or...

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Rapid advancements and adoption of technology aside, only one-fifth of B2B marketers find their businesses have adopted digital transformation programs. A recent report in eMarketer suggests that adopting digital transformation programs have been undertaken by only 21% of the marketers according to Technology for Marketing (TFM) and Smart Insights. Read the source article at thedrum.com...

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Incorporating visual content into your business’s content strategy has become increasingly important in 2017. Though this may seem like a simple task, it’s important to keep in mind that your content must engage your target audiences, fit with brand guidelines and seamlessly integrate your key messages. You should consider these factors as they will aid you in developing an effective visual content strategy, which can...

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B2B marketing on social media is all about efficacy. It's not about cluttering your audience’s newsfeeds with things that don't interest them or produce stellar content and have it go by unnoticed. The biggest challenge B2B brands face when marketing on Facebook can also work out to be their biggest strength. Read the source article at B2B Marketing...

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Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious question for any marketer is this: How do I...

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When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company. We realize that prospects can be discouraging in B2B companies looking to expand. Coming from a small economy like Chile, it’s categoric: if you don’t grow you...

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It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research. Read the source article at power-social.com...

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