Recent Posts

Call Now! + 1.888.530.6723

Follow Us:

Content Marketing

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or...

Read More

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious question for any marketer is this: How do I...

Read More

It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research. Read the source article at power-social.com...

Read More

Today’s modern world relies heavily on the internet to make transactions and businesses even faster. In a single click, an item from the other corner of the world could be right on your doorstep in just a few days time. Truly, the age of the modern world is upon us. The typical person’s routine on the web is by doing searches. Almost anything is on...

Read More

Editor’s Note: This article was co-written with LinkedIn Expert – Dennis Koutoudis, founder of LinkedSuperPowers. It’s an absolute feeding frenzy. Content has gone wild on LinkedIn. There’s thousands of articles being published every single day by more than 11 million LinkedIn members. Guess what that means? If you want to cut through the insane amount of noise, you’ll have to go the extra mile to...

Read More

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics...

Read More

With the evolution of marketing technology (MarTech), there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. Over the past few years, more and more of that technology has begun to focus on account-based marketing instead of traditional, lead-centric B2B marketing. Account-based marketing (ABM) is all...

Read More

Everything starts with a lead. We are constantly looking for B2B lead generation strategies which will fill our funnel, and keep the conversions at an all-time high. There are many ways to get traffic to pour into your funnel, but they can often just go through, never slowing down long enough to see the conversion off ramp. Finding the right lead generation methodologies, which translate...

Read More

Running any marketing campaign without a fair idea of what results you want to achieve won't translate into an effective campaign. Here are 100 stats on B2B lead generation to help you concentrate your lead generation efforts in the right place. 1. The biggest challenge for 61% of B2B marketers is generating high quality leads. (B2B Marketing Community) 2. 73% of all leads are not...

Read More