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Rapid advancements and adoption of technology aside, only one-fifth of B2B marketers find their businesses have adopted digital transformation programs. A recent report in eMarketer suggests that adopting digital transformation programs have been undertaken by only 21% of the marketers according to Technology for Marketing (TFM) and Smart Insights. Read the source article at thedrum.com...

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Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious question for any marketer is this: How do I...

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When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company. We realize that prospects can be discouraging in B2B companies looking to expand. Coming from a small economy like Chile, it’s categoric: if you don’t grow you...

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When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots...

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In our sixth annual State of Digital Marketing Report, SEO tied email as the top revenue driver for B2B marketers for the first time ever. Surprised? While the rapidly expanding marketing technology market seems to capture most of the buzz, there’s no denying organic search is a critical staple in the B2B marketing mix. B2B buyers still turn to search first to inform their purchase...

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Almost ten years ago Duncan Brown and Nick Hayes wrote a book called “Influencer Marketing” where they talked about the first people to devise what we know as influencer marketing, small tech companies up against monolithic corporations, who realized that marketing shouldn’t be about getting to more people, but to the right people. Read the source article at Home...

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Don’t worry! I am going to show you a step by step procedure of generating the maximum B2B leads using the inbound methodology. But before I proceed to the actual topic, let me answer common questions that bother most people when it comes to inbound marketing. Outbound marketing practices like cold calling, print ads, press releases etc. are fast losing their charm in producing more...

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With the Digital Content NewFronts’ second week taking place in recent days, digital marketing stats—like last week—were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother’s Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Read the source article at adweek.com...

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Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing...

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Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73 percent of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or...

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