Recent Posts

Call Now! + 1.888.530.6723

Follow Us:

Email Marketing

Email campaigns, Ezines, and Enewsletters are an essential element of a successful marketing strategy. It’s your way to introduce new products and services; announce staff changes, upcoming events and awards; and communicate anything your prospects and customers might find interesting. So how do you get started? Your choices are below: It is Main Street Marketing’s belief that everyone should do what they do best. If...

Read More

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s leads. A lead is where it all begins. Without leads, there are no clients, no revenue, no raison d’être. No nothing. Without leads, you’re sunk. So, the obvious question for any marketer is this: How do I...

Read More

When it comes to B2B endeavors, the use of digital marketing strategies or growth driven tactics for demand generation and acquiring new customers -such as Inbound Marketing- may produce a mental block to any startup or expanding company. We realize that prospects can be discouraging in B2B companies looking to expand. Coming from a small economy like Chile, it’s categoric: if you don’t grow you...

Read More

74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign. But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay. Try one or all...

Read More

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts–especially when it comes to email marketing. And email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of 70 email marketing statistics...

Read More

About two years ago my boss held his first webinar. He spoke about the basics of copywriting, some 300 people watched the live feed, which was a result we didn't even dream about. (We would've been perfectly fine with 50). Our goal was lead generation, the webinar was the lead magnet. We wanted to reach new people with the format and communicate that we were...

Read More

Everything starts with a lead. We are constantly looking for B2B lead generation strategies which will fill our funnel, and keep the conversions at an all-time high. There are many ways to get traffic to pour into your funnel, but they can often just go through, never slowing down long enough to see the conversion off ramp. Finding the right lead generation methodologies, which translate...

Read More