Data cleansing is the process of detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our Data Cleansing FAQs below.
There are a few key differentiators that set Synthio apart from other data providers.
During the actual process of data cleansing, we run your dataset against our 140M+ records and flag the entries in your data that are incorrect or inaccurate. Typographical errors are removed or validated and corrected via cross-checking with our triple-validated data.
We can cleanse a list of up to one million contacts with over 50 fields of data in under 24 hours.
Yes. We can identify duplicate contacts in your database so you can purge them and remove redundancies from your data.
The cost for data cleansing varies based on your dataset; that’s why we recommend our complementary data health analysis, as we can better estimate the cost of data cleansing once we know the health of your database. In general, though, we have a $12,000 minimum for 15,000 contact records.
You are only charged once per contact. You can update and refresh contacts for free for the life of your contract.
Synthio’s data health analysis (DHA) looks at every piece of data in a dataset and matches what it finds with the triple-verified data in our database of over 140+ million global B2B contacts. A DHA then identifies the errors, inconsistencies, holes, and opportunities for improvement in your data. In short, the analysis lets you know exactly how much of your data is bad, how to correct it, and how Synthio can enhance it.
You give us a contact list and we run it against the triple-verified data and then provide you with a high-level overview of the health of your database. There are four parts to a Data Health Analysis:
For a Data Health Analysis, we recommend submitting a contact list with at least 10,000 contacts. Running a DHA on a data list with less than 10,000 contacts may lead to skewed results. The more contacts you can provide, the easier it will be for us to give you a more complete analysis of your database’s health.
A Data Health Analysis can help fill in missing titles, replace personal email addresses with professional B2B email addresses, recover contacts, fill in missing firmographic data, and identify duplicates.
Yes. Through data enrichment, we can run your contact data against our database and fill in the whitespace to add in up to 50 additional data points. You don’t even have to have a contact’s email address; we can still fill in those data points without an email.
Yes. We can cleanse & enrich your data to purge those personal and freemail email addresses and replace them with professional email addresses at the contacts’ latest company.
Yes. Data cleansing & appending is a great way to recover and refresh old contacts to stay in touch with those older leads who you may not have interacted with in a while.
Dirty data can occur for a number of reasons, including user entry errors, corruption in the transmission or storage of data, different data dictionary definitions of similar entities in different stores, or inaccurate data as a result of job transience.
Absolutely. One of the search tabs within our platform is exclusively for ABM.
Data cleansing is the process of identifying if your contact data is still correct/valid, while contact appending (also known as “contact enriching”) is the process of adding additional information to your existing contacts for more complete data.
Yes. Both are terms used to describe the process of updating existing contacts with accurate information and filling in the whitespace by adding 50+ fields of data.
Synthio’s contact data platform integrates directly with marketing automation platforms like Marketo, Eloqua, and Hubspot. We also have a Salesforce plugin for additional convenience.
If you have unique columns of data in your datasets, don’t worry. We only need the first name, last name, and company fields to cleanse or append a list. Additional unique fields and IDs are preserved in the cleansing and appending process.
We can add up to 50 fields of data to your contacts.
With a minimal amount of information, we can provide fields like contact name, company, title, professional email, company location, contact location, company size, contact employment history, and more.
Yes. You don’t have to have the contact’s email to cleanse or append the contact. We can fill in their email for you.
Yes. With 100M+ contacts outside the U.S., Synthio is a great fit for organizations who conduct business both inside and outside of North America.