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Data Quantity, or Data Quality?

Data Quantity, or Data Quality?

By Martin Doyle, Martin Doyle on Google Plus

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good thing.

Lots of traffic – good. Viral posts are the Holy Grail: they generate thousands of page views every hour. Likes and shares: the more the merrier.

And from all of that traffic, and social interest, the business hopes for a high quantity of leads and conversions.

Read the source article at Business 2 Community

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