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Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Rapid advancements and adoption of technology aside, only one-fifth of B2B marketers find their businesses have adopted digital transformation programs. A recent report in eMarketer suggests that adopting digital transformation programs have been undertaken by only 21% of the marketers according to Technology for Marketing (TFM) and Smart Insights.

Read the source article at thedrum.com

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