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Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and analytics for products as niche as flatscreen monitor mounts for hotels and other large scale application to recruiting and staffing software to hospital information systems. If you’re into really technical stuff and specific sectors it’s some of the most rewarding marketing you can do.

Read the source article at Better Internet Company

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