Make These Content Marketing Changes to Reach More Millennials
The millennial generation — Gen Y — is ascendant. Millennials now make up the American workforce’s largest generational cohort, according to Pew Research. They’re flexing their muscle as consumers too. Ad Age predicts that millennials will spend $200 billion per year and $10 trillion total over the course of their lifetimes. Awed by their growing power, you’re no doubt marketing to millennials already.