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Personalization May be a Tough Nut, But it is Not Impossible to Crack

Personalization May be a Tough Nut, But it is Not Impossible to Crack

By Sneha Nalawade

In this age of IoT and machine learning, consumers expect hyper-personalized engagement experiences with their favorite brands. Businesses, irrespective of the industry, are increasingly turning towards personalization in order to make customers and prospects feel valued, which is the key to long-term relationship and even advocacy. However, delivering personalization is easier said than done.

Read the source article at martechadvisor.com

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