Synthio teams up with Marketo, enabling marketers to leverage data to improve campaign performance
Atlanta, GA.—December 20, 2018—Synthio, the leading B2B contact data platform, today announced its latest integration with Marketo®, an Adobe company, enabling real-time data cleansing and enrichment within a customer’s Marketo instance. The integration creates effortless data flow across marketing automation platforms and customer relationship management systems, allowing for continuous and automated contact data management. In the age of digital marketing, your B2B marketing data has to be clean and current to make an impact.
Synthio is a member of LaunchPoint, Marketo’s best-in-class partner ecosystem and the industry’s first MarTech partner accelerator. Today’s integration aims to mitigate overworked marketing campaign managers and analysts who are inundated with exponentially more data and finding it increasingly challenging to maintain accurate information.
“Most marketing teams use a variety of manual processes for cleansing and appending their marketing data. It’s time-consuming, inefficient, and leaves a portion of their data untouched and likely outdated,” said Jamie Walker, Synthio’s VP of Strategic Alliances. “Synthio’s suite of data cleansing, data appending, and data origination tools automate the resource-intensive, critical tasks that marketers face each day to ensure their marketing efforts reach their intended targets every time.”
According to Shai Alfandary, vice president and global head of ISVs, LaunchPoint Ecosystem, Marketo, “Collaborating with companies like Synthio, whose data management technologies work seamlessly with Marketo, makes it easier than ever for marketers to gain the insight and accuracy they need to deliver targeted, compelling marketing campaigns, We’re pleased to see the continued innovation from our partners like Synthio who recognize the importance of seamlessly integrated data and systems.”
To learn more about Synthio’s enhanced integration with Marketo, click here.
Synthio is a new kind of customer data platform that helps B2B sales and marketing teams get to the right people faster. Synthio closes this gap with the accuracy of a people-first approach (that follows the person, not the company), the ease of a self-service platform, and the promise of white-glove support. Since 2011, we’ve served over 1,500 customers, including global companies such as Oracle, Microsoft, and Gartner. Additionally, we’ve been listed in the Inc. 5000, ranked among Georgia Technology’s Top 40, and named one of Atlanta’s Best and Brightest Companies to Work For. Learn more at www.synthio.com.
Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs due to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprises and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, part of Adobe Marketing Cloud, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.