Press Release – How are Top Marketers Integrating Targeted Account Efforts with Lead Gen Strategies? Synthio’s “B2B Balancing Act” Interactive White Paper Now Available

How are Top Marketers Integrating Targeted Account Efforts with Lead Gen Strategies? Synthio’s “B2B Balancing Act” Interactive White Paper Now Available

Atlanta-based B2B marketing data innovator teamed up with Demand Gen Report to provide B2B marketers with insights on how to prioritize high-value accounts and identify new prospects.

Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act. 

 

Key topics in this B2B marketing white paper include:

 

  • Where traditional lead gen strategies and ABM diverge and overlap;
  • Matching targeted personas to targeted accounts;
  • Target account selection and engagement;
  • Where buyer and account personas fit in;
  • And more.

 

Download our ABM and Lead Generation White Paper here.

 

72% of marketers in Demand Gen Report’s Demand Generation Benchmark Survey said they were executing both approaches and would continue to focus at least half of their effort on traditional demand gen.

 

“As marketing continues to grow, having an ABM approach as a part of your overall marketing strategy is no longer an option,” said Jamie Walker, Director of Marketing, at Synthio. “Combining the traditional lead gen approach with ABM is the key to success, as it is important to continue to gain net new prospects while ensuring you are keeping a targeted focus.”