Press Release – Synthio’s B2B Data-Driven Marketing Strategy Benchmark Report Now Available.

How are B2B Marketers Formulating a Strategy that Works? Synthio’s B2B Data-Driven Marketing Strategy Benchmark Report Now Available

Atlanta-based B2B marketing data innovator teams up with Ascend2 to provide B2B marketers with insights on the challenges and effectiveness of a data-driven marketing strategy.

Synthio, formerly known as Social123, the fastest growing Data-as-a-Service in partner with Ascend2, a research-based marketing company exclusively for marketing technology companies released their benchmark report, B2B Data-Driven Marketing Strategy.


Data Driven Marketing StrategyKey insights in this report include:


  • Important objectives for data-driven marketing,
  • How successful data-driven marketing is at achieving the important objectives,
  • What the most critical challenges to achieving data-driven marketing are,
  • and more.


Download the full report here.


This report shares the opinions of over 100 B2B marketers. Some findings include:


  • 46% say enriching data quality and completeness is one of the most critical challenges in achieving data-driven marketing.
  • 73% agree that an effective data-driven marketing strategy is crucial to achieving success.
  • 52% believe the website is the most effective digital channel used for collecting marketing data.


“Being data-driven empowers marketers to make better, and more educated marketing decisions,” said Emily Wingrove, Director of Marketing, Synthio. “When you couple that with having accurate, real-time contact data, it makes going to market more effective, as it removes the guesswork and ensures your audience sees your messaging.”