Synthio, formerly known as Social123, the fastest growing Data-as-a-Service in partner with Ascend2, a research-based marketing company exclusively for marketing technology companies released their benchmark report, B2B Data-Driven Marketing Strategy.
Key insights in this report include:
Download the full report here.
This report shares the opinions of over 100 B2B marketers. Some findings include:
“Being data-driven empowers marketers to make better, and more educated marketing decisions,” said Emily Wingrove, Director of Marketing, Synthio. “When you couple that with having accurate, real-time contact data, it makes going to market more effective, as it removes the guesswork and ensures your audience sees your messaging.”