Press Release – Synthio Joins Marketo® Accelerate Partner Ecosystem

Synthio Joins Marketo® Accelerate Partner Ecosystem to Provide Marketers  with Access to 140+ MM Global B2B Contact Records

Rapidly growing B2B Contact Data Platform teams up with industry-leading engagement marketing solution to empower end users with global B2B contact data solutions.

Synthio, formerly known as Social123, the fastest-growing Customer Data Platform (CDP), has joined the Marketo Accelerate partner ecosystem, the industry’s first MarTech partner accelerator.

 

“Since 2011, Synthio has sought to soothe the ever-evolving pain points of B2B marketers,” said Aaron Biddar, CEO, Synthio. “Joining the Marketo Accelerate partner ecosystem is the next step in a natural, strategic partnership as we join forces to empower marketers to harness the power of data to meet people where they are.”

 

Synthio’s platform integrates directly with the Marketo Engagement Platform, granting B2B marketers access to their comprehensive global contact database in order to seamlessly cleanse and enrich existing data, gain net-new targeted contacts and enhance their account-based marketing strategy.

 

“We are thrilled to welcome Synthio as the newest member of the Marketo Accelerate ecosystem,” said Shai Alfandray, vice president, global head of ISVs, LaunchPoint ecosystem, Marketo. “Synthio’s robust global database, triple-validation data process, and people-first approach provides clear value to marketers as they place a growing emphasis on expanding their reach to succeed in the Engagement Economy.”

 

Synthio’s extensive repository of global B2B contact data and suite of cleansing and enrichment features are designed to enable Marketo users to further optimize their marketing automation capabilities. Learn more about our contact data enrichment here.