Press Release – Synthio’s B2B Contact Data Platform Receives Marketo® Certification for Integration that Empowers Marketers with Clean, Current Contact Data
Synthio’s B2B Contact Data Platform Receives Marketo® Certification for Integration that Empowers Marketers with Clean, Current Contact Data
Atlanta-based B2B marketing data innovator awarded Marketo Certification for their integration that enables effortless data hygiene and database maintenance.
Synthio, an automated B2B contact data platform with contact data cleansing, enrichment and origination capability, today announced its integration has been officially certified by Marketo®.
Synthio’s integration with Marketo enables real-time data cleansing, enrichment and contact origination directly in Marketo to streamline database management in order to automate and maintain an accurate database in the era of ~25% YoY data decay.
As the General Data Protection Regulation(GDPR) looms and dirty data becomes more detrimental to both your marketing efforts and your ability to comply with data regulations and local laws, smarter database management is imperative for B2B marketers looking to succeed in the GDPR age.
“Achieving Marketo certification status is further confirmation that data hygiene is a serious challenge for B2B marketers,” said Aaron Biddar, CEO, Synthio. “This integration makes it easier than ever for marketers to achieve clean, compliant data without leaving the software they use most.”
Marketo-certified applications are carefully reviewed, approved and certified by Marketo to ensure a premium level of quality is maintained for Marketo users as they further extend the utility of their marketing automation platform with complementary integrations.
Synthio’s B2B contact data platform functions in harmony with Marketo’s robust engagement platform to make database maintenance and management more actionable and accessible for marketers facing consistently higher expectations despite tighter budgets and increasingly complex challenges.