Synthio, Inc., formerly known as Social123, the fastest growing customer data platform (CDP), today announced a major new financing round totaling $10.5 million.
Fulcrum Equity Partners led the new round with participation from current investors including: Vocap Investment Partners, Spinnaker VC Direct, LLC, Bahns Stanley, Stanley Partners, Ellis Capital, Buckhead Investments, the AIM Group, and Silicon Valley Bank. Synthio has raised $8 million in previous rounds.
Accurate, up-to-date and actionable customer data sits at the heart of the new wave in marketing technology. Execution of an account-based marketing (ABM) strategy, for example, relies on not only identifying prospective customers based on firmagraphic and technographic characteristics, but also on staying current with the myriad contact profiles within these businesses. Likewise, advanced Marketing Automation Platforms (MAP), which today house large amounts of customer data, are only as effective as the quality of the data that they store.
“High quality leads and prospects are the mined gold on which companies spend fortunes and today’s marketers and sales professionals require that this data be in pristine condition,” said Jim Douglas, Partner at Fulcrum. “We could not be more thrilled to partner with Aaron and his outstanding team in building the most technically advanced, user-friendly and comprehensive end-to-end customer data platform anywhere.”
In addition to platform and product investment, Synthio plans to significantly grow its marketing, sales and customer success teams as it prepares to tackle the vast opportunity ahead. “Synthio’s solutions help enterprise sales and marketing teams solve an enormous problem in managing large, disparate and complex contact datasets,” said CEO Biddar. “Our customers see us as their partners and they rely on us extensively to assist with all things contact data-centric. We look forward to helping them regain control of their data assets and get back to doing what they do best: selling and marketing.”
Synthio has been honored to earn a spot in the Inc. 500 fastest growing private companies for 2015 and 2016. Synthio serves mid-sized and enterprise customers worldwide through a subscription-based model, and today has more than 200 active clients.