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ABM Isn’t Enough: Increase Your Reach

The concept of account-based marketing is great because it aligns marketing with sales to do what sales is conditioned to do best – target accounts; but by targeting a small number of accounts, you limit your reach. Quantity of leads and increasing reach is what drives marketers, so removing that aspect to implement ABM, puts us between a rock and a hard place. You’ve got to be able to combine your ABM efforts with your lead gen efforts, or else you’ll spend an immense amount of time targeting only a few accounts and only seeing limited return.

Combining Account-Based Marketing with Lead Gen Tactics

Download this quick guide to learn how to combine traditional lead generation tactics with ABM targeting: