Keep your B2B contact database in tiptop shape
If your idea of keeping your contact database fresh is buying new lists, Synthio has a better approach. Our data management solution does all of the heavy lifting for you by constantly cleansing and enriching your existing contact data, ensuring your data remains fresh, accurate and healthy.
Contact databases degrade at an average rate of 32% rate annually: today’s workforce is more transient than ever. That tradeshow list you purchased two years ago? Sorely outdated. Those key decision makers you worked with on large deals? They’ve moved on. As a result, the integrity of your data begins to slip. Campaign performance begins to suffer. The number of Marketing Qualified Leads decline.
Maintaining the health of your contact data on an ongoing basis is fundamental to any successful business today. Synthio makes it easy to be sure you have the most accurate and fresh B2B contact data possible.