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The need for speed in email marketing

The need for speed in email marketing

By Jason Warnock

Big data is great, but don’t let it slow you down. Columnist Jason Warnock says marketers need to take a hard look at their technologies and find solutions to achieve responsive, real-time marketing. The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to real-time opportunities by targeting key audience segments.

Read the source article at Marketing Land

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