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Welcome to our webinar center!


We pride ourselves on broadcasting some of the best content in the B2B martech space. Listen in as we partner with industry leaders to bring you compelling content with actionable tips that you can implement today.

Upcoming Webinars

Past Webinars

An Audience-First Approach Today for Revenue Tomorrow: Let Data Guide Your Planning Strategy


Presented by Ingram MicroDemand Gen Report and Synthio


In this webinar, we will discuss how to regain control of your database and glean audience-centric knowledge to plan out and fuel targeted campaigns in the upcoming year. Featured on this webinar is Jamie Walker, Director of Marketing for Synthio, and Kyle Nakayama, Programs Operation Manager for Ingram Micro.


Topics Covered:


  • How to make your database work for you, not against you;
  • Tips to identify buyer needs and pain points;
  • Strategies to leverage your audience for better content and messaging; and
  • How to harness the power of your audience throughout the entire funnel.
An Audience-First Approach Today for Revenue Tomorrow (Gated)

No Data, No Demand: Why Profile Data is Essential for Success with the Demand Unit Waterfall


Presented by Sirius Decisions and Synthio


In this webinar, we will discuss how to leverage your data to activate the demand unit waterfall. Featured on this webinar is Jamie Walker, Director of Marketing for Synthio, and Kerry Cunningham, Senior Research Director for SiriusDecisions.


Topics Covered:


  • The critical role played by accurate data in activating the demand unit waterfall;
  • How to define and qualify your target audience market;
  • What data you need to know about prospects and customers to activate demand;
  • How to keep your profile contact data up-to-date;
  • How to find, identify, and engage demand units;
  • And much more!
No Data No Demand Webinar Replay Gated

Making the Most of Your Event Leads


Presented by IntegratePFL and Synthio


B2B Marketers Spend 18% Of Their Total Budget On In-Person Events To Drive Demand. 


In this webinar, you will hear how front-line marketing practitioners are using proven practices, automation tools and specialized data to get better pipeline results out of event investments.


Topic covered include:


  • How to quickly convert event leads to pipeline value
  • How to use the right tools and streamlined processes to better manage post event tasks
  • How to make the most of your event leads
  • and more.
Making the Most of Your Event Leads Webinar Recording (Gated)

Teamwork Makes the Dream Work: Cross-Functional Strategies to Fuel your Revenue Engine


Presented by SPI and Synthio 


More than ever, companies need to know and understand each component of its revenue generation engine – sales, marketing, product and customer success teams must work in unison to generate demand, create value for customers, and drive profitable growth. In this webinar, we’ll discuss how cross-functional strategies align and enable your teams to meet revenue goals as a unified front. 


The Strategies Include:


  • Identifying and engaging with key influencers and decision makers along the entire buyer journey
  • Creating relevant messaging through account-based marketing and trigger-based marketing
  • Optimizing and enriching prospect/customer data for more effective cross-selling and upselling
SPI + Synthio Webinar Gated

Buyers are People, not Accounts: 4 Key Steps to Defining and Engaging Target Accounts


Presented by Ceros and Synthio 

In this webinar, we’ll discuss how to fine tune who you should target with your marketing efforts, take personas to the next level with account personas and contact personas, identify accounts that fit target personas and tailor messaging to address specific segments and roles.


Topics Covered:

  • Fine tuning who you should be targeting with your marketing efforts;
  • Tips for taking personas to the next level with account personas and contact personas;
  • Tactics for identifying accounts that fit target personas; and
  • Key steps to tailoring messaging to address specific segments and roles.

Combining Revenue-Generating Goals for Sales and Marketing Alignment


Presented by Heinz Marketing and Synthio 

In this webinar, we will discuss strategies for building shared goals between marketing and sales that focus on bottom line metrics. Marketing and sales professionals are very different types of people and are motivated in different ways, but in this webinar you will learn how to merge goals and metrics that will help keep the egos to the side for combined wins between sales and marketing efforts. Featured on this webinar are Jamie Walker, Head of Demand Generation for Synthio, and Matt Heinz, President of Heinz Marketing.


Topics Covered:

  • Leverage unique account-based marketing strategies to force alignment.
  • Adjust current goals to align sales and marketing metrics to meet revenue objectives.
  • Develop a leadership plan for transitioning separate team goals into a collaborative revenue-generating powerhouse duo.

#ABM for the Win…but what about LEADS?


Presented by Infer and Synthio 

In this webinar, we’ll discuss how to measure effectiveness of ABM, as well as outbound nurturing strategies for net-new accounts. You will also hear from Nikhil Balaraman, Director of Product Marketing at Infer, and Emily Wingrove, Director of Marketing at Synthio.


Topics Covered:

  • Tactics for managing a good Account-Based Marketing strategy
  • Methods for balancing your ABM program with a lead-centric focus
Infer Webinar (gated)

Path to Revenue with Quality Data


Presented by Marmato Consulting and Synthio 

In this session, you’ll learn how to normalize and append data for accuracy in Eloqua. You will also hear from Paul Sharma, Principal of Marmato Consulting, who will share how the accuracy and completeness of data are crucial for every campaign executed.


Topics Covered:

  • How to control the quality of your Eloqua database
  • Ways to increase your ROI from contact lists
  • A step-by-step data analysis
Marmato Webinar - Your Path to Big Revenue with Quality Data
The Social123 Days

Before we were Synthio, we were Social123, and we teamed up with some pretty cool people for a few informative webinars. We felt like they were too good to part with, so feel free to check them out below:

Social123 Webinars