More than ever, companies need to know and understand each component of its revenue generation engine – sales, marketing, product and customer success teams must work in unison to generate demand, create value for customers, and drive profitable growth. In this webinar, we’ll discuss how cross-functional strategies align and enable your teams to meet revenue goals as a unified front.
The Strategies Include:
Presented by Ceros and Synthio
In this webinar, we’ll discuss how to fine tune who you should target with your marketing efforts, take personas to the next level with account personas and contact personas, identify accounts that fit target personas and tailor messaging to address specific segments and roles.
Presented by Heinz Marketing and Synthio
In this webinar, we will discuss strategies for building shared goals between marketing and sales that focus on bottom line metrics. Marketing and sales professionals are very different types of people and are motivated in different ways, but in this webinar you will learn how to merge goals and metrics that will help keep the egos to the side for combined wins between sales and marketing efforts. Featured on this webinar are Jamie Walker, Head of Demand Generation for Synthio, and Matt Heinz, President of Heinz Marketing.
Presented by Infer and Synthio
In this webinar, we’ll discuss how to measure effectiveness of ABM, as well as outbound nurturing strategies for net-new accounts. You will also hear from Nikhil Balaraman, Director of Product Marketing at Infer, and Emily Wingrove, Director of Marketing at Synthio.
Presented by Marmato Consulting and Synthio
In this session, you’ll learn how to normalize and append data for accuracy in Eloqua. You will also hear from Paul Sharma, Principal of Marmato Consulting, who will share how the accuracy and completeness of data are crucial for every campaign executed.