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What’s Different About ABM Content? | Engagio

What’s Different About ABM Content? | Engagio

By Emily Sue Tomac

At the recent #FlipMyFunnel conference in Austin, marketing thought leaders, practitioners, ABM experts, and software vendors whose products support ABM gathered to discuss the account-based marketing trend. They offered perspectives on the organizational infrastructure needed for account-based marketing to work, as well as on the content that makes up an ABM cadence–from white labeled energy drinks to dinner events, review quotes, and blog posts–and the tools they’re using to orchestrate it all. The TrustRadius Research team attended sessions and interviewed speakers to dig deeper into the challenges marketers face in creating personalized content for ABM, including what …

Read the source article at All in One Account Based Marketing

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